Product designer · Psychology meets practice
Dense workflows, packed schedules, real constraints. I use psychology to make them feel simple, and testing to prove it.
Explore the workSenior Product Designer at myKaarma.
Connecting inspection findings, estimates and approvals for dealership teams.
Complex problems. Considered decisions.
Reorganising inspection findings around the customer’s concerns, with approvals, parts status and media connected across the dealership.
Productising checkout and post-purchase extensions into Platter+, built on Shopify’s design system and set up in minutes.
Rebuilding a reference library around how creative teams search, with AI handling the tagging.
A six-week redesign of an insurance journey, focused on the moments that help people decide.
My first product: a recruiting knowledge hub, organised around the people using it. 2019.
Outside the brief
Things I built because I wanted them.
A place to follow an idea all the way through.
The person behind the work
I studied psychology, then spent a few years recruiting at Amazon, Meta and Riot Games. I kept building small tools and fixing workflows wherever I worked. At Meta, that led to user testing for internal products—and a new direction.
Today, I design for the people in a dealership’s service department. Advisors, technicians, parts teams and call centres have different jobs to do with the same information. I help those pieces work together.
I still gravitate to tools, and build prototypes solid enough to put in front of the people who’ll use them. Outside work, I’m usually making something: furniture, long meals, or another experiment.
Research · Interaction design · AI-assisted prototyping
