Tune the room
Dense workflows, packed schedules, real constraints. I use psychology to make them feel simple, and testing to prove it.
See the work →Currently
About
I kept building small tools and fixing processes wherever I worked (Amazon, Meta, Riot Games). Why not do it for a living?
Whims, in progress.
Case studies
Rebuilding the shop-floor estimate tool with Good/Better/Best pricing, itemised parts and tire sales, kept consistent across the three screens that render the same data.
A reference library everyone agreed was useful and avoided, redesigned around how people actually searched.
Six weeks to rebuild a quote journey around the moment people decide to trust you.
A recruiting knowledge hub designed by the recruiter who kept asking to do design. Honest about what shipped.
Bite-sized UX2023 · Vidsy · 2 min read · Revisions 4.8 → 2.5Using AI to turn vague client feedback into changes a designer can make.
Labs
Things I built because I wanted them.
I'm a senior product designer at myKaarma, where I design for the people in a dealership's service department: advisors, technicians, the parts team and the call centre. Four very different jobs in one product, so a lot of my work is making a feature fit all of them without getting in anyone's way.
I didn't start in design. I studied psychology, then spent a few years recruiting at Amazon, Meta and Riot Games, and kept building small tools and fixing workflows wherever I was. At Meta that got me pulled into user testing for internal products, which is where I realised this was the job I wanted.
I still gravitate to tools, and I use AI across the whole process now, especially for building prototypes solid enough to put in front of a technician, watch where they break, and fix the same afternoon. Outside work I'm usually making something: furniture, long meals, or Ritual, the Chrome extension on the Labs page.
CLAUDE COWORK · FIGMA · LOGROCKET · AI-ASSISTED PROTOTYPING · HTML/CSS/JS
